UI & UX design
Developing a mobile or web app, businesses come to the point of designing User Experience and creating User Interfaces.
User Experience design affects the User Interface - a touchpoint between the business touches its clients, generates revenue, and communicates the brand message. The mission of User Experience is to make the User Interface easy to use and understand. It has a clear focus on user aims, data flows, audiences, business processes, KPIs, and many more precise specifications describing business and leading it to higher revenues.
Industrial dashboards
Data visualization
Smart home interfaces
Medical and financial interfaces
step1
Analysis & Approach
QuartSoft starts creating such a digital asset with defining the business aims, flows and processes, converting them into the list of precise requirements to user behaviour and deal journeys inside the web or mobile app. to meet business and user goals of the app usage. This also takes into account scalability of the app and cross-platform compatibility to ensure smooth omnichannel experience, regardless of the device customers use: desktop, mobile or tablet. All interfaces must perform their business functions and look consistent on all platforms where the business finds its leads.
hint 1
Aim at aligning business flow with the value for users. Start with analysis.
step2
User Experience
QuartSoft recommends the Prototyping stage for aligning the business workflow, the app functionality, the requirements to the expected user behavior with the principles of meeting the final business aims. Surely, there’s a great deal of understanding psychology, sociology, design, and technical implementation to balance the planned application experience. At this stage QuartSoft involves the team of UX experts, designers, developers to save costs on the way to a profit-making interface.
hint 2
Make the customer journey easy.
step3
User Interface
Designing user interfaces takes less effort and meets business requirements faster when preceded by the prototyping and user experience stage. Also, this ensures the design consistency as UI elements are tied with distinguishable and predictable actions, which leads to the great product experience, and - revenues. user interface focuses more on user comfort and perception of the brand. These actions rivet user attention, keep it at certain points and lead the user to the target action - to buy your products or services.
hint 3
Apply holistic approach to lead users to the target actions.
step4
Cross-platform user experience
Neglecting the might of the Internet to connect everything by missing designs for mobile and tablet versions often causes missing potential business deals. This is the reason why QuartSoft recommends creating designs that adapt to the screen size of the business audience: mobile, laptop, and desktop versions. You will never miss a client again just because of non-responsive design. Once the aims of the business and users are aligned, natural to meet and can be processed by the app back-end, the business gains traction towards revenue growth and recurrent deals.
hint 4
Adapt interfaces to user preferences.
Let us create something excellent for you!
Start designing the interface today and get profit of your idea tomorrow!